We firmly believe that nature is the most powerful force on earth that’s elements hold the secret to beauty, health, and youth. Our products harness the power and goodness of the highest quality natural ingredients sourced from everywhere on earth. With years of studies and experience in multinational companies we keep utilizing our knowledge on how these ingredients can be absorbed effectively onto your skin and hair, to bring contemporary beauty solutions with effective results . Containing no additives, unnecessary ingredients, or harmful toxins, only 100% goodness that will indulge your senses and give you the results you need. Proudly Made in Egypt

Charcoal is a natural ingredient that works on removing dead skin cells and deep cleaning impurities. It neutralizes body Odors, without stripping underlying Vitamins and Nutrients. It acts as whitening agent, so it is effective in brightening darker areas of the skin. It’s also inert, which means it doesn’t irritate the skin.

Almond Oil is a versatile ingredient, and it’s frequently used in different skin & hair care routines. It’s known for its moisturizing and soothing effects, as well as helping with itchy or irritated skin.

Aloe Vera is a natural ingredient with antioxidant and antibacterial properties. It’s known to boost hair growth and help keep scalp grease-free. When it comes to curly/wavy hair, Aloe Vera provides definition to curly strands while locking in moisture and balancing PH.

Argan Oil is a rich moisturizing ingredient for both skin and hair. Native to Morocco only, it was used by Moroccan women for centuries as a sun protecting agent due to its antioxidant properties. It’s rich in Vitamin E, which provides a fatty layer to your hair and scalp that helps reduce fizziness and add shine to your hair locks. It Contains medium fatty acids that have a protective effect to help prevent hair damage from coloring and styling, not to mention fight hair loss.

Avocado is a superfood with massive health and beauty aiding factors. It helps moisturize and nourish hair, while maintaining a healthy scalp. It contains fatty acids, which are helpful for all hair types, but specifically to dry and dehydrated hair. It’s also rich in biotin which is known to boost hair growth.

Beeswax is naturally produced by honeybees. It moisturizes & hydrates sensitive skin. Creates a humectant protective layer that protects skin from surrounding environmental pollutants. It works on locking moisture within the skin, reducing dryness, and healing broken skin to leave it with a healthy glow. Being rich in Vitamin A, it helps rejuvenate the skin

An ingredient naturally produced by plants. Added as a formula enhancer to hair & skin products, it works as a preservative due to its ability to kill microbes. It also has antioxidant properties that protect against free-radical damage

Castor oil is naturally extracted from castor trees. it contains Ricnolic (Ricinoleic) acid which is known to treat hair loss. It contains Omega 6 Fatty acids, which boost hair growth. It has exfoliating properties, which could be used to remedy dry skin.

Cetyl alcohol is a naturally driven ingredient from coconut, palm, or soy vegetable oil. It contains fatty alcohols which help add moisture to your hair strands making it smooth, and silky. It’s often used to thicken different product formulas and increase foam forming properties in shampoos and cleansing products.

Cocamide Propyl Betain is a natural surfactant derived from coconut oil. Its main function is to increase foaming and mildly cleanse hair & scalp without drying it. Considered to be one of the most superior surfactants due to it being gentle and less irritating on scalp as compared to all other surfactants such as Sodium Lauryl Sulfate.

Coconut Oil is a very popular ingredient in skin products known for its moisturizing and hydrating components. Great for dry and cracked skin. It has an anti-bacterial and anti-fungal properties, which makes it a to-go to option when it comes to cleansing products

Dead Sea Salt has an abrasive texture that works as a perfect exfoliator to eliminate dead skin cells & skin imperfections. Has antimicrobial properties which deep clean pores to help eliminate acne & pimples. Contains 10X more minerals than normal salts which make it great for detoxifying, clarifying & cleansing pores & restoring healthy skin, joints & muscles. Many of the minerals it holds help eliminate free radicals, helping your skin look younger and rejuvenated

Glycerin’s origin is from vegetable oils rich in fatty acids such as rapeseed and sunflower oils. It’s a natural humectant that draws water from the air and helps the skin retain its moisture

Hyaluronic acid is a substance found naturally in our bodies. As a humectant, it can retain moisture and bind approximately 1000 times its weight in water.  This benefits the hair, skin, and scalp in several ways. Hydrates hair & skin, reduces fizziness, Plumps hair and skin & hydrates the scalp.

Hydrolyzed Wheat Protein is sourced from French wheat using green technology. A smoothness booster that works as a detangling substance. Restores lost hair protein in the hair shaft which strengthens the hair and prevents breakage. Due to its low molecular weight, Hydrolyzed Wheat Protein easily penetrates the hair shaft and absorbs into the inner fibers of the hair. This helps the hair become healthier, shinier, and easier to style.

Jojoba Oil is a natural derivative from the seeds of the jojoba shrub. It contains oodles of vitamins, antioxidants, and anti-inflammatory properties, which works on strengthening the skin’s barrier, and soothing dry and cracked skin. Its chemical composition allows it to mimic the skin’s sebum, so it allows it to stop the production of excess oil in areas it doesn’t need. Applying it to the hair helps moisturize dry locks and fight off dandruff.

Lavender Oil is an essential oil naturally extracted from lavender flower. It has whitening powers that help with lightening the skin. Lavender Oil helps promote hair growth, making it grow thicker and stronger, as well as keeping the scalp clean and itch – free. It holds moisturizing factors that leaves the hair well hydrated and silky smooth.

Lemon Oil is a natural derivative extracted from lemon peels. Naturally disinfects & kills bacteria that grows on the skin. It’s also known to hold whitening powers that help brighten the skin and dark areas. Famous for its power to exfoliate dead skin.

Lemongrass Oil is an essential oil that’s naturally extracted from the flower of the lemongrass plant. Its antiseptic and astringent properties make it perfect for getting even and glowing skin. With powerful anti-inflammatory properties, it helps in reducing redness, inflammation, and itching.

Mica powder comes from Mica stone, a natural stone mineral with shiny flakes, extracted by grinding. It’s used to add a shimmering effect to different skin products.

Olive Oil is originally extracted from the barks of olive trees. known to lock moisture into the skin. Being rich in vitamins, it helps maintain healthy radiant skin, which is why it’s a main ingredient in many beauty products. It contains antioxidants, and so it helps heal damaged skin tissues & eliminate wrinkles from the skin.

Orange Oil is naturally extracted from orange rind. With high vitamin C power, it helps to reduce dark spots, and blemishes due to containing. It fights off free radicals to prevent wrinkles and promote collagen growth. It’s best for oily skin because it controls excess oil formation on the skin. It’s known to treat dry hair, and eliminate dandruff, and provide deep nourishment to your follicles to make them thick and strong. Great for improving the texture the of hair strands and promoting hair growth.

Panthenol is a natural emollient derived from vitamin B5. It has moisturizing properties that restore softness and elasticity to the skin. Due to its low molecular weight, it helps penetrate the hair and restore moisture, as well as reduce breakage, leaving the hair softer and shinier.

Peppermint oil is known to soothe skin irritations and add freshness. With powerful anti-bacterial properties, it creates a protective barrier on the skin surface. It’s also known to prevent the creation of excess oil on the skin.

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Potassium Sorbate is the potassium salt of naturally occurring sorbic acid (fatty acid). It is a natural preservative that is used to prevent the growth of bacteria, molds, and fungi protecting the formula and prolonging its shelf life.

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Shea butter is originally extracted from the Shea fruit. It works on boosting skin moisture because it contains several types of fatty acids, as well as improve the skin’s natural barrier. Containing anti-inflammatory properties, it works on protecting the skin from environmental pollutants. It’s known for anti-aging factors & providing mild sun-protection. Shea butter is great in hair care products. as it helps reduce scalp irritation by providing healing effects without clogging the pores. With a high percentage of fatty acids, it helps prevent hair breakage, as well as moisturize hair locks.

Sodium Lauryl Sarcosine is naturally derived from Sarcosine which is an amino acid present in coconut oil. It is used as a cleanser and foam booster in shampoos. Powerful in enhancing the appearance and the feel of the hair.

Sugar is naturally extracted from sugar cane plants. It’s a natural humectant, therefore it draws moisture, hydrating the skin in process. A natural source of glycolic acid, which helps penetrate the skin, breaking down the bond holding the skin cells together, for healthier, radiant skin.

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Tea tree oil is naturally extracted from tea leaves. Great for sensitive & oily skin thanks to its power to reduce inflammation. Effective in controlling oily skin & clearing skin complexion because of its antiseptic properties. It helps soothe and relieve painful and irritated skin.

Vitamin B5, also known as calcium pantothenic acid, is a vital vitamin for healthy hair. It helps strengthen and nourish hair follicles to promote healthy hair growth and prevent hair loss. It builds a very thin layer of moisture along the surface of the hair to add shine and softness

Applying vitamin E to your skin helps protect delicate skin from damage due to its antioxidant properties. It’s also extremely hydrating – it’s both a ‘humectant’ and an ‘emollient’ – so it helps your skin absorb water and traps it within the skin too. And it’s even been shown to help relieve eczema for some people

it’s high in linoleic acid, an omega-6 fatty acid that can help control acne by decreasing clogged pores.

Thanks to its vitamin E and linoleic acid content, grapeseed oil lightens skin discolorations like acne scars and sunspots.

Grapeseed oil is rich in many other superior compounds: beta-carotene, vitamins D, C, E, and polyphenols. These compounds have powerful antioxidant abilities, which can prevent your skin from absorbing the full damage of UV rays or other environmental aggressors.

it’s antiseptic and antibacterial, it may effectively stop the growth of acne-causing bacteria. Additionally, its anti-inflammatory properties promote quicker healing by calming areas that are already inflamed.

Turmeric inhibits the production of melanin, the pigment responsible for dark spots and other kinds of hyperpigmentation.

Turmeric is also known to reduce scarring.

Cinnamon has antiseptic properties that makes it great for dealing with breakouts. It kills bacteria and helps reduce the size of pimples. The ingredient can unclog pores so that acne can quickly reduce and go away.

Cinnamon has anti-ageing properties that help prevent and reduce signs of ageing. It boosts collagen production and aids in the regeneration of cells. It also delivers a heavy dose of antioxidants to the skin so that the skin is protected from free radical damage.

It can help smooth skin texture and remove dead skin cells so that your complexion appears brighter and more even-toned. Cinnamon’s antiseptic properties are also known to clear pores, therefore giving your skin a natural glow.

Its antibacterial, analgesic, anti-inflammatory, antioxidant, and antimicrobial characteristics benefit the skin in various ways.

Reduces puffiness and redness due to inflammation

Has antiseptic effects that help fight bacteria that cause acne and other skin infections

Improves skin tone and helps blemishes heal as it increases blood flow

Moisturizes dry skin

Slows the signs of aging.

Anti-aging benefits

Applying coffee directly to your skin may help decrease the appearance of sun spots, redness, and fine lines.

Coffee may help reduce the appearance of cellulite on the skin. It’s thought that the caffeine Content Trusted Source in coffee is the key to cellulite reduction by dilating blood vessels beneath the skin and improving overall blood flow. In turn, this may help decrease the appearance of cellulite.

High levels of Vitamin E and other important nutrients in the coffee oil can assist in soothing the skin and reducing the appearance of cellulite.

Coffee oil high in caffeine and vital fatty acids. And one of the key benefits of coffee seed oil for the skin is that it aids in the formation of natural collagen and elastin.

 Coffee is rich in antioxidants that help detoxify the skin. When you detoxify, dead cells and toxins are removed from the surface of the skin.

It is a convenient, shelf-stable alternative to fresh milk.

 It is a rich source of lactic acid and acts as a natural cleanser.

 Moreover, it is also an excellent source of Vitamin B which helps in the production of the new cells.

 Powdered milk also has anti-inflammatory properties which can help to soothe irritated skin. It can also help to reduce redness and provide relief from conditions such as eczema and psoriasis. Additionally, powdered milk can help to reduce the appearance of dark spots and other skin discolorations.

Squalane has tremendous benefits.

Boosting hydration can help your skin appear more vibrant and healthier. The antioxidants in these oils and creams also fight skin damage and free radicals, which can both accelerate the aging process. According to researchTrusted Source, squalane is also a detoxifier.

Regular use can also boost collagen production, resulting in firmer skin.

It deeply moisturises the skin from deep within. The enzymes present in Honey enables it to easily seep into the skin while conditioning it and softening it from deep within.

Honey can be used to cleanse pores and get rid of blackheads. Since Honey contains antioxidants, antiseptic, and antibacterial properties, it helps to rid your skin of blackheads by removing dirt from pores. It then hydrates and tightens skin pores for clear complexion.

Honey helps exfoliate your face & skin by gently removing the dead skin cells. This in turn also leaves your face with a brighter complexion.

Chamomile is often used to help tame skin inflammation from sunburn and rashes.

Chamomile placates redness because of its anti-inflammatory properties.

Chamomile can help to treat an active acne breakout, reducing bacteria and cleansing the skin, whilst also preventing future breakouts.

The antioxidants in The anti-inflammatory properties of chamomile can aid in lowering the redness and inflammation linked to rosacea. Chamomile can help to lessen the appearance of dark circles and puffiness around the eyes.